Churchill Insurance launched in 1989 as one of the UK's first direct motor insurers. In 1990, they started selling home insurance and, over the years, have extended their services, now offering car insurance, home insurance, travel insurance, pet insurance, breakdown cover, van insurance and motorcycle insurance.

Churchill Insurance are a UK based company with all their call centres in the UK and sell insurance policies by phone and on the Internet.

In 2003, Churchill was acquired by the Royal Bank of Scotland Group and now forms part of the RBS Insurance division.