Early Learning Centre create toys that help develop vital skills, help children get off to the best possible start, and are tremendous fun.

All the toys are designed to help children explore the boundaries of their imaginations and creativity , to make learning fun and help children be all they can be.

Early Learning Centre opened its first store in the mid 1970s and now we have 215 stores across the UK. You'll also find Early Learning Centre toys in concessions in certain Debenhams stores, Sainsbury's supermarkets and Boots the Chemist. Early Learning Centre also has over 80 international stores in 19 countries across the world.