6/9/06
Barclays, a UK-based bank, has launched an interactive customer service feature on its website using Sales Engine, a neural technology product for online customer service and targeted customer advertising developed by e-service software company Transversal.
Transversal's Sales Engine replaces existing website Help, FAQ and Contact Us options with an 'Ask a Question' feature. Customers ask questions, and the Sales Engine intelligently responds to their queries, while also presenting related advertising and promotions designed to capture interest and increase conversion. For example, questions about foreign currency accounts return adverts and offers on travel insurance, using debit cards abroad and foreign mortgages.
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