Mothercare and Transversal Highly Commended at Retail Week Technology Awards 2009

Cambridge, UK, 17 June 2009: Transversal customer Mothercare has been highly commended in the inaugural Retail Week Technology Awards. Mothercare was recognized in the 2009 Customer Technology Award category, for Ask Carrie, its interactive Web self-service solution powered by Transversal.

Ask Carrie delivers fast, accurate answers to queries across the Mothercare Web site. Customers are able to ask questions directly using the system without the need to call or email the Mothercare contact centre. This allows staff to concentrate on answering more complex queries.

The Ask Carrie persona was created to provide an approachable and engaging figure for customers and was launched as part of a major redesign of the Mothercare Web site. The redesign also included improved online product search, a wider range of content, and bigger, brighter product images all designed to deliver an improved customer journey.

The solution also ensures faster access to the wide range of parenting information and resources on the Mothercare Web site. By allowing customers to search using everyday terms, it ensures that the Mothercare Web site remains a primary destination for parents. Additionally, by deploying Transversal’s Sales Engine, Mothercare is able to serve up relevant, tailored advertising and special offers in line with questions asked. This is leading to greater customer engagement and potential sales.

Announced in June 2009, the Retail Week Technology Awards represent the relaunch of the European Retail Solutions Awards, and recognize excellence and innovation in retailers’ use of technologies that drive sales.