Search drives the Internet economy: it’s essential for getting people to your Web site, and making sure they find what they’re looking for, when they get there. It’s critical that the right answer comes up on the first search. Any investment you make in intelligent search directly increases your online sales and profits.

Can customers just ask a question and get a straight answer? Yes they can. This is how Transversal’s search technology works: allowing customers to ask questions in their own words and receive an accurate answer straight away. It’s quicker than navigating an entire site and avoids irrelevant content.

Transversal’s search analyzes the meaning and arrangement of words to determine the customer’s intent. It understands how words relate to concepts and how concepts relate to each other, which allows it to interprete meaning with accuracy. It knows that a customer searching about ‘financing a property in France’ is looking for a ‘European mortgage’. It allows customers to express questions in different ways and still get the right answer.  It also produces more accurate results from keyword searches by interpreting keywords in the context of the customers activity on the Web site.

Using Transversal’s Intelligent Search for Web site search and self-service provides the most reliable answers, maximizes sales and reduces service costs.

These are the benefits:

• Improves customer satisfaction
• Proven to increase online sales
• Proven to reduces enquiries into your contact centre
• Gives invaluable insight into customer behaviour
• Improves site usability
• Guides customers to agent assistance via email, web chat or call back
• Rapidly deployed and delivering ROI from day one