WEB SELF-SERVICE WITH AD SERVING
Contextual
Serves adverts for related products while customer search your product and service knowledgebase. Transversal's knowledge management system automatically determines which adverts are related to which content, and displays them accordingly.
Supports all ad formats
Can display any type of advert usually found on a Web page, including classified-style text adverts, banner ads, button graphics and vertical banners (‘skyscrapers’).
Accessibility compliant
All graphical ad formats include alternative text.
Easy to maintain
Adverts are uploaded through the simple, Web-based interface of our knowledge management system. Once the relevant department has created the text and graphics, a campaign can be run by the usual staff who maintain your knowledgebase.
Timed publication
Adverts can be scheduled to go live on a specific date and to run for a set length of time. Outdated ads can be removed from your site while remaining stored in the knowledgebase, allowing them to be used for one campaign, retired, and reactivated later.
Campaign tracking
Built-in statistics track the number of impressions and clickthroughs. These statistics can be compiled into regular, emailed reports.