Transversal’s ad-serving solution makes best use of limited interaction time by promoting relevant products and offers alongside the answers to Web self-service questions. It can automatically present advertising for products related to customers’ searches of the self-service knowledgebase, or advertise specific products and offers you wish to promote.

As well as increasing the call to action, this method of ad serving provides an easier route for customers to find and purchase products than by navigating product pages. Clients who have incorporated ad serving into their Web self-service solution have reported a significant increase in clickthrough rates.

Cross-promotion opportunities are maximized. For example, by serving an ad about home insurance to a customer asking about mortgages. Or by informing customers who ask questions about electronics products about the range of accessories and upgrades available – thus potentially increasing the value of the sale.

You can control when and where to offer contact options, for example by offering chat and callback at key stages to reduce abandonment of applications and purchases.

Real-time statistics make it easy to monitor key performance and ROI metrics, such as the number and type of searches, query deflection and escalation rates, and advertising clickthrough rates.

Transversal’s user-friendly interface allows individual company departments and product lines to maintain content, as well as gain an understanding of customer requirements, usability issues and gaps in content, and feed invaluable customer insight about product requirements into the business.

To find out more, or see a demo, please contact Transversal on 01223 723388 or email enquiries@transversal.com.