Hear how Mothercare unified its customer experience across its multichannel touchpoints.

• 'Online Self-Help' - a comprehensive search and answer system built around natural-language processing with an online persona designed for customers.
• 'Ask Mothercare' - sharing the same knowledgebase as the Online Help but with advanced functionality to aid contact centre staff.
• A custom, lightweight interface, optimized for in-store tills, giving employees instant access to detailed customer information.

You can also download a PDF version of the case study.