WorldwideEmail Marketing
Effective communication with your customers completes the circle for customer service.
Effective outbound communication with your customers completes the circle for customer service and builds long-term relationships.
But in many cases outbound email marketing is not integrated with customer service software, adding to your workload and delivering a disjointed message.
Whatever your market, it pays to use your customer service information to power your email communication. Read more about the BBC’s experiences or simply get in contact to talk further.
Features
Bridging the communication gap
Transversal’s flexible email marketing solution fills in the gaps between customer service and outbound communication.
Built on the powerful Inxmail platform it is open, scalable, fast and simple to personalize. It seamlessly takes information from our Web self-service solution and uses this to tailor email communications so they exactly meet the needs of individual customers. A versatile solution, it can handle everything from promotional emails and adverts to subscriber-only content or even virtual gift certificates. This leads to greater clickthroughs, higher response rates and happier users.
Integration in action - BBC/Capita Business Services
Our work with Capita Business Services, which runs Audience Services on behalf of the BBC, is a great example of this partnership in practice.
Customers that watch programmes via the BBC iPlayer or request tickets to BBC shows receive tailored email communications, personalized to their interests. The system stores visitor preferences, handles subscribing and unsubscribing and dispatches emails either on schedule or when alerts are triggered. Close integration with Web self-service makes the whole process simple and seamless, with minimal human involvement. The result? Faster service, increased customer satisfaction and a more cost-effective process.
Peace of mind through international certification
We’re the only company in our market to have achieved ISO 27001 certification.
This means that our processes and systems are independently verified as meeting robust data security standards. So you can focus on connecting with customers, safe in the knowledge that our technology and processes deal with the vital security of your information.
Get in touch
For an informal chat, or to request more information on the services that we provide, please contact us.
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