Connecting people to knowledge
It’s with great excitement that today we’ve launched Transversal’s new brand, website and blog.
At the beginning of each financial year, as we plan budgets, strategies and individual goals, we assess our corporate values and mission statement. This year we went a step further and assessed how we and our customers felt about our brand.
Many of our long standing customers like Barclays and BBC have often described us as reliable, safe and trusted. We’re still described that way, but customers and industry analysts have told us that our company has evolved. It feels more open, innovative, collaborative, fun and flexible - and this is something that we here at Transversal agree with wholeheartedly.
The new logo represents Transversal’s strong sense of community – representing our three core channels and the connectivity between them.
We felt strongly that we wanted our brand to reflect those heritage values as well as embrace the present. So, we haven’t moved away entirely from the old brand. Rather, evolved it.
Ladies and gentlemen, introducing our new logo
With its overlapping pods, the new logo represents Transversal’s strong sense of community – representing our three core channels and the connectivity between them.
Also introducing the new Transversal blog
Our new website boasts a host of new features and content, including a new blog.
This year Transversal’s theme is simply, customer obsessed. We’ve always been committed to our customers’ success, and for 2016 and beyond our new blog will be a great vehicle to publish customer stories and a place where we share our ambitions, inspirations and best practices. We aim to bring knowledge management to life, and industry news and trends to the fore.
We hope you like our new brand. Through our website, our blog, amazing technology, services and people we aim to provide you with everything you need to be successful in knowledge management.
We invite you to get involved. We welcome contributions to our new blog and please, feedback.