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Mothercare case study

Learn how Mothercare unified its customer experience across its multichannel touchpoints, reducing the time and cost for customers to self-serve.

  • 'Online Self-Help' - a comprehensive search and answer system built around natural language processing with an online persona designed for customers.
  • 'Ask Mothercare' - sharing the same knowledgebase as the online help but with advanced functionality to aid contact centre staff.
  • A custom, lightweight interface, optimized for in-store tills, giving employees instant access to detailed customer information.

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