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Why you can't ignore omnichannel web self-service

Considering the number of customer interaction channels today, providing unified customer service across all of them might seem like a daunting task. Fortunately, thanks to recent developments in web self-service solutions, organizations can cut support costs, embrace the mobile-first mindset, and delight customers in the process.

In this round-table webinar, originally aired on Wednesday 28 January 2015, Chris Hall, Transversal CMO, focuses on:

  • Why companies must adopt a device-independent self-service strategy.
  • What leading edge technologies are being leveraged to help accelerate mobile offerings.
  • How specialized mobile-enabled solutions can help minimize the customer effort and maximize the mobile customer experience.

Sharing mobile market specific insight, Chris demonstrates how organizations including the BBC and Barclays are ensuring self-service solutions, mobile technology and speciality smartphone applications are part of their organization's online future.

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